Google has just put a way for "regular" people to make "mashups" with their maps. This is what beer100 has done....but now you can make your own.
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"My Maps" offers a plethora of marker icons and colors to choose from and they are inserted onto the map by dragging and dropping. It's easy to include photos and videos. You cut and paste the URL from photos from Flickr or other Web sites and cut and paste the "embed" coding from videos on YouTube or Google Video. People can choose to make their maps private, and distribute the URL quietly to friends, or public, and the map will be included in Google's map search index. My Maps creations can also be viewed in Google Earth. Unfortunately, it doesn't allow you to grab photos or video from your hard drive yet, but Google Maps Product Manager Jessica Lee says that functionality is coming.
http://maps.google.com/ and select "my maps"
