Signature #6: “Street Art SSR - Northeast Region”

[PaceGuy]

Signature #6 – Pedigree Theme: “Street Art SSR - Northeast Region”

One Signature Series SSR was dedicated exclusively to each of Chevrolet's five U.S. marketing regions. An artist selected from four cities within each region was commissioned to create original works (i.e. watercolors, oil paintings, pen and ink, etc.) depicting the SSR against a backdrop from that region of America - its geography, landmarks, people and culture. The artists and their finished work appeared at a variety of events within the region, along with a public exhibition of all 20 pieces at a special gallery-style showing after completion of the Signature Series marketing program.

The four artists and the titles of their works depicting the Northeast Region Street Art SSR are:

• Michael Leu, Forrest Hills, NY – “Times Square Has Met Its Match”
• Andy Russell, West Seneca, NY – “Power”
• E. Jane Stoddard, East Amherst, NY – “Dry Dock”
• Curtis G. Woodcock, Upper Marlboro, MD – “The Corner”

SSR #6 and the original pieces of artwork appeared at a variety of public events during the Summer of 2003. The winning auction bidder for this SSR received all four pieces of artwork. In additon, the SSR Signature Series scrapbook that accompanies the vehicle includes prints of each piece as well as memorabilia and notes provided by the artists.

Editors note: Thanks to Bob Walczyk, Chevrolet Portfolio Manager, for providing the details above that appear in Signature #6's scrapbook.

Build Date

• April 14, 2003

Signatories

• Ed Welburn - Executive Director of GM Design, Body-on-Frame Vehicles
• Mark Trostle - President of Creative Services, ASC Inc.

Auction Information

• Auction Date: October 11, 2003
• Location:>>>.Hershey, PA
• Winning Bid: .$65,000*

*Final gavel price; excludes any buyer commision that may have been paid.


Related Threads on SSRFanatic.com

2007-07-23: Original Signature Art


Artists and Their Works


Michael Leu
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Andy Russell
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E. Jane Stoddard
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Curtis G. Woodcock
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