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SSR Owners Group
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Going Once, Going Twice, Sold! Chevy Trucks invites Canadians to participate in Motors charity auction for limited edition SSR
TORONTO, Sept. 4 /CNW/ - General Motors of Canada announced today that it
will hold the first ever Motors auction for a first available for sale
vehicle in Canada, with one hundred per cent of the proceeds being donated to
charity. The auction for the new Chevy SSR will take place from September 5-
15, 2003 and all proceeds from the sale will be donated to the Canadian Cancer
Combining the muscle and eye-gripping looks of a performance roadster
with the durability and space of a pick-up, the SSR is one of the most highly
anticipated new vehicles in Canada. With a limited release in the first year
and demand for the SSR high, the auction gives all Canadian drivers the
opportunity to get behind the wheel of their very own dream machine.
"The Chevy SSR is a truly innovative vehicle and we wanted to bring it to
the Canadian market in a unique way," said Jennifer Dawkins, director of
advertising for GM of Canada. "As a bonus, the auction also gives one Canadian
the chance to be a cancer-fighting hero by helping a great cause. The donation
of the first SSR continues GM's longstanding relationship with cancer-related
General Motors has a long history of supporting cancer-related causes and
the Canadian Cancer Society. GM has contributed $250,000 toward helping the
Society achieve its mission, and both GM and its employees have contributed
almost $8 million to cancer causes in Canada over recent years.
"The Canadian Cancer Society is thrilled to be a part of this innovative
initiative. The proceeds raised from the SSR auction will support our efforts
to fight cancer," said Lesley Ring, national manager, corporate development,
Canadian Cancer Society. "The Canadian Cancer Society appreciates the support
of companies like General Motors."
To facilitate the auction process, GM has partnered with Motors,
the world's largest and most experienced online marketplace for the sale of
vehicles. Every month, millions of car dealers and consumers turn to
Motors to buy and sell used cars, parts and accessories as well as other
vehicles, collectibles and related items in a secure and cost-effective
"As the number one visited automotive online property in Canada,
Motors is very happy to help create excitement about the arrival of the SSR
while generating national awareness and funds for a great cause," said Jordan
Banks, head of business and strategic development, eBay Canada.
To learn more about the auction or to make a bid for the SSR, Canadians
can simply visit From September 8 - 11, the SSR will be
on display in Toronto at the Lower Level of the Exchange Tower at 130 King
Street West.
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