Depending on how much of it is into the body line you may be able just to have it pulled out. It's hard to tell from the pic. If a puller can do it they'll charge 150-200 If it needs body work on the crease and on the edge of the wheel well it will be a bit more.
Suggest that you check local sources for "paintless" dent repair. I have had similar looking dents repaired with good success and no need for painting.
Jon, depends on the quality of the repair, I hope this doesn't sound outrageous. The paint is broke on the bumper that will require bumper r&r, detrim, repair and refinish, the marker light looks broken too? Someone could half-a** a repair for a couple hundred, but I think if you get an estimate to fix it right, paint, part, and labor, by a quality shop, you're probably looking closer to $600.
Get them to knock a grand off the truck that should more then cover the cost of the repair. If they come back with a $5-600 offer your still ahead of the game