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Email to Chevy Advertising

980 Views 5 Replies 6 Participants Last post by  WOW_FCTR
Send them some emails, let them know!

-----Original Message-----
From: [email protected]
Sent: 6/7/05 3:40:14 PM
To: [email protected]
Subject: Chevrolet Advertisement Comment


Name : Don Goodwin

: St. Peters, MO 63376 -

Daytime Phone Number : (314) XXX-XXXX
Evening Phone Number : () -

Comments: Some thing I don't understand. GM spends thousands on their advertisements, yet Chevy's Halo vehicle the SSR is hardly shown. 2 second glimpse here 2 second glimpse there. Yes I own an 04 SSR.

I was just at the Illinois Hot Rod Power Tour and had at least 10 people ask me what it was. They had never seen one. This was a major national event. I think your missing the boat on this one.

You have a truck that's a convertible, no other manufacturer has this! The brilliant marketing division cannot figure this one out? Come on, this is a no brainer.

Tell them to stop by and we can give them some ideas.

You want it to sell? You know this, advertise it.

You could also address the dealers, would you walk into a showroom in 2005 & expect to pay sticker for an 04 or even an 03 when the 05's are out? That's another reason your having a problem selling them.

I love the truck and so many others also do. But you can't sell the SSR if the public doesn't know about it.


Dear Mr. Goodwin,

We received your letter of concern regarding the advertising, or lack thereof, for the SSR.

First, let me say thank you for your obvious enthusiasm for your vehicle. It is good to see a customer as happy with their vehicle as you obviously are. Word of mouth is our best form of advertising, and I gather from your email that you do that quite a bit.

Your comments about the advertising of the vehicle are useful in that they help us determine out steps in advertising in the future.

Thank you for taking the time to share your thoughts with me, and I hope you have many more years of enjoyment in your SSR.


Josh Elms
Customer Relations Manager
Chevrolet Customer Assistance Center

Originating Email Address: [email protected] #Subject=Chevrolet Advertisement Comment
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1 - 6 of 6 Posts
Another Fine Answer From Chevy!

BLA- BLA-BLA :yawn
newsarticle this morning...

makes it sound like we might have collector vehicles maybe soon? Guy down the street from us wanted to know if our yellow beauty was a "camino"? Get outta here, dude! :cool
"""53""" you hit that nail right on the head ! ! ! ! :smash
I was pretty critical of the SSR's advertising myself, since I'd never heard of it until January. But I'm not sure it's all GM's fault. First off, I've always just ignored anything doing with pickups. And whenever they review two seater convertables, they never include the SSR.

The other problem is that with the internet, I rarely tune in to any mass media advertising. I found out about the SSR when they advertised it once on Yahoo.

There's just so many car manufacturers and models out there it's very easy for an oddball like the SSR to be ignored.

I've seen the Employee Discount commercial on tv a couple of times this week. There is a quick glimpse of the SSR in the beginning, but at the end they show a side view of a yellow SSR driving down a straight away then doing a 180 (similar to the car carrier commercial but from a different angle).

That's more SSR air time than I've seen since last year's Super Bowl.
1 - 6 of 6 Posts
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