SSR FUN FACTS (Out of the LCC 05 Homecoming Brochure Handout)
Did you know that there are 17 Chevy Bow -Ties on every 2003-2006 SSR?
(1) Front Grille
(1) Tailgate
(4) Wheel center caps
(4) front and rear side marker lamp covers
(1) steering wheel
(1) Instrument panel cluster
(1) VIN plate
(2) side window lower seals
(1) behind the rear license plate
(1) on the engine cover (below insert if present)
How many different part numbers are assembled to make one SSR?
3,218 parts!
Just how much did you want your SSR?
Well, one customer paid $137,850 in an e-Bay auction for the Signature Series VIN #2! This vehicle was donated by Chevrolet to benefit the SAE Foundation’s “Heinz C. Prechter Scholarship for Automotive Excellence"
PART PICKUP, PART ROADSTER!
INSPIRATION
Harkens back to the classic Chevy pickups of the late 1940’s
INITIAL CONCEPT
Fall of 1999
Just in time for the Detroit North American International Auto Show.
ANNOUNCEMENT
January 2001, General Motors VP, Gary Cowger announces the SSR will be built at the Lansing Craft Centre.
WHY THE CRAFT CENTRE?
Proven history of producing high-quality, low volume, niche vehicles such as the Reatta, the convertible Sunfire and Cavalier,
EV1 and the Eldorado.
FIRST SALABLE SSRS
Signature Series 2002 * Regular Production July 2003
SSR PRODUCTION VOLUME
2003s = 3,384 * 2004s = 10,674 * 2005s = 7,278
SSR AVAILABLE IN 6 COLORS FOR 2006
Slingshot Yellow, Aqua Blur, Redline Red, Ricochet Silver,
Smokin’ Asphalt, Pacific Blue… and 2-Tone!
SSR’S MOST DEFINING FEATURE
The Automatic, Totally Contained, Convertible Hard Top
That Retracts In less than 30 seconds! (19.5 seconds in my timings) :thumbs
“The Chevy SSR is the coolest vehicle General Motors Corp. has built in my lifetime. It’s one of those rare and wonderful cars that make you invent errands just to go for a drive.” Detroit Free Press, Jul. ‘03
“Think of SSR as being to truck buyers what the Corvette is to car buyers and you’ve got the picture.” GM High Tech Performance, Jan. ‘02
HISTORY OF THE CRAFT CENTRE
BOGS AND SWAMPS
Around 1900, all we were was bogs and swamps with a counterfeit coin operation on our grounds, which sparked the nickname ‘Bogus Swamp.’
RYAN BOHN FOUNDRY
In 1919, the Ryan Bohn Foundry was built, but closed down after only a few years of operation.
DRIGGS AIRCRAFT CO.
In 1927, Driggs Aircraft Co. purchased the property and built airplanes here.
OLDS
In 1930, R.E. Olds bought the property, but it sat idle for 10 years.
GENERAL MOTORS
In 1940, GM purchased the property, named us ‘Plant 2’ and quickly set us up for forging operations.
CRAFT CENTRE FACTS & FIGURES
SITE SIZE
63 acres
Located in Lansing Township, Michigan
PLANT SIZE
793,000 Square Feet
PRODUCT
Chevrolet SSR - Super Sport Roadster
PLANT PRODUCTION RATE
40 Units per Day
FACILITY INVESTMENT FOR SSR
$70 Million
ASSEMBLY LINE LENGTH
1 Mile Long
TOTAL CONVEYOR LENGTH
2 Miles Long
EMPLOYMENT
400 Employees
–
THE WAR YEARS
In 1941, we began production of 75mm AND 105mm shells.
RETOOLED FOR PEACETIME
Before finally becoming an assembly plant, we covered forging operations, differentials, foundry operations, and weld fabrication..
AN ASSEMBLY PLANT
We have built the Buick Reatta, the EV1 (electric vehicle), the Pontiac Sunfire (convertible), the Chevy Cavalier (convertible), the Cadillac Eldorado, and now the Chevy SSR!
SSR KUDOS
“Most Significant Production Truck” - Eyes on Design
January 2002 * Detroit North American International Auto Show
“Hot Rod of the Year”2003 * Maxim Magazine
“Specialty Truck of Texas”
2003 * Texas Auto Writers’ Truck Rodeo
“Best Small Pick Up”
December 2003 * Kiplinger’s Personal Finance Magazine
“Classic Car of the Year Award” for Most Memorable
January 2004 * American Woman Road and Travel
“Editor’s Choice Award” for Pickup
April 2004 * Car.com
“Editor’s Choice Award” for Truck Impact Award
April 2004 * Car.com
“Industrial Design Excellence Award”
July 2004 * Business Week
“The 30th Caddy Awards”
November 2004 * Detroit Creative Director’s Council
For the TV spots called “Soap, ” “Bruise,” and “Car Carrier.” For the print ads called “2004 SSR Catalog” and “Ice Cream Cone.” And for the Sales Promotion called “Chevy SSR Signature Series Scrapbook”
THE POPULAR VOTE
•Each SSR in the car show will be assigned an ID number during registration.
•Anyone in attendance at today’s homecoming is invited to cast a vote for your favorite SSR at the ballot box located under the American Revolution Arch in the car show area.
•All voters will receive a raffle ticket and be automatically entered to win a prize!
•Raffle winners will be announced during lunch.
•The Car Show winners will be announced and awarded at the Closing Ceremony.
•1st, 2nd and 3rd Place Award Packages.
•Lowest VIN number Award Package.
•Farthest Distance Traveled Award Package.
“The [SSR is] very high profile. My bet is anyone owning an SSR will feel just as special and high-profile.” The Washington Times, Jan ‘03
SPECIAL THANKS TO OUR SPONSORS FOR THE WONDERFUL PRIZE DONATIONS:
•BOSE -Grand Prize BOSE Wave Radio
•Chevrolet -Woodward Dream Cruise Parking
-Commemorative Gift bag FULL of Goodies
-All Raffle Prizes
TODAY’S COOK-OUT BROUGHT
TO YOU BY CANTEEN SERVICES!
•Located on the lawn in front of the Craft Centre
•The Menu – Hot Dog, Chips, Cookie and Drink
•Free to all 2005 SSR Homecoming participants and LCC Employees
A BIG "THANK YOU" to Bob Walczyk, Marketing & Product Manager, Chevrolet SSR & Chevrolet along with ALL the Lansing Craft Centre employees and their vendors who made this possible.
:flag
Did you know that there are 17 Chevy Bow -Ties on every 2003-2006 SSR?
(1) Front Grille
(1) Tailgate
(4) Wheel center caps
(4) front and rear side marker lamp covers
(1) steering wheel
(1) Instrument panel cluster
(1) VIN plate
(2) side window lower seals
(1) behind the rear license plate
(1) on the engine cover (below insert if present)
How many different part numbers are assembled to make one SSR?
3,218 parts!
Just how much did you want your SSR?
Well, one customer paid $137,850 in an e-Bay auction for the Signature Series VIN #2! This vehicle was donated by Chevrolet to benefit the SAE Foundation’s “Heinz C. Prechter Scholarship for Automotive Excellence"
PART PICKUP, PART ROADSTER!
INSPIRATION
Harkens back to the classic Chevy pickups of the late 1940’s
INITIAL CONCEPT
Fall of 1999
Just in time for the Detroit North American International Auto Show.
ANNOUNCEMENT
January 2001, General Motors VP, Gary Cowger announces the SSR will be built at the Lansing Craft Centre.
WHY THE CRAFT CENTRE?
Proven history of producing high-quality, low volume, niche vehicles such as the Reatta, the convertible Sunfire and Cavalier,
EV1 and the Eldorado.
FIRST SALABLE SSRS
Signature Series 2002 * Regular Production July 2003
SSR PRODUCTION VOLUME
2003s = 3,384 * 2004s = 10,674 * 2005s = 7,278
SSR AVAILABLE IN 6 COLORS FOR 2006
Slingshot Yellow, Aqua Blur, Redline Red, Ricochet Silver,
Smokin’ Asphalt, Pacific Blue… and 2-Tone!
SSR’S MOST DEFINING FEATURE
The Automatic, Totally Contained, Convertible Hard Top
That Retracts In less than 30 seconds! (19.5 seconds in my timings) :thumbs
“The Chevy SSR is the coolest vehicle General Motors Corp. has built in my lifetime. It’s one of those rare and wonderful cars that make you invent errands just to go for a drive.” Detroit Free Press, Jul. ‘03
“Think of SSR as being to truck buyers what the Corvette is to car buyers and you’ve got the picture.” GM High Tech Performance, Jan. ‘02
HISTORY OF THE CRAFT CENTRE
BOGS AND SWAMPS
Around 1900, all we were was bogs and swamps with a counterfeit coin operation on our grounds, which sparked the nickname ‘Bogus Swamp.’
RYAN BOHN FOUNDRY
In 1919, the Ryan Bohn Foundry was built, but closed down after only a few years of operation.
DRIGGS AIRCRAFT CO.
In 1927, Driggs Aircraft Co. purchased the property and built airplanes here.
OLDS
In 1930, R.E. Olds bought the property, but it sat idle for 10 years.
GENERAL MOTORS
In 1940, GM purchased the property, named us ‘Plant 2’ and quickly set us up for forging operations.
CRAFT CENTRE FACTS & FIGURES
SITE SIZE
63 acres
Located in Lansing Township, Michigan
PLANT SIZE
793,000 Square Feet
PRODUCT
Chevrolet SSR - Super Sport Roadster
PLANT PRODUCTION RATE
40 Units per Day
FACILITY INVESTMENT FOR SSR
$70 Million
ASSEMBLY LINE LENGTH
1 Mile Long
TOTAL CONVEYOR LENGTH
2 Miles Long
EMPLOYMENT
400 Employees
–
THE WAR YEARS
In 1941, we began production of 75mm AND 105mm shells.
RETOOLED FOR PEACETIME
Before finally becoming an assembly plant, we covered forging operations, differentials, foundry operations, and weld fabrication..
AN ASSEMBLY PLANT
We have built the Buick Reatta, the EV1 (electric vehicle), the Pontiac Sunfire (convertible), the Chevy Cavalier (convertible), the Cadillac Eldorado, and now the Chevy SSR!
SSR KUDOS
“Most Significant Production Truck” - Eyes on Design
January 2002 * Detroit North American International Auto Show
“Hot Rod of the Year”2003 * Maxim Magazine
“Specialty Truck of Texas”
2003 * Texas Auto Writers’ Truck Rodeo
“Best Small Pick Up”
December 2003 * Kiplinger’s Personal Finance Magazine
“Classic Car of the Year Award” for Most Memorable
January 2004 * American Woman Road and Travel
“Editor’s Choice Award” for Pickup
April 2004 * Car.com
“Editor’s Choice Award” for Truck Impact Award
April 2004 * Car.com
“Industrial Design Excellence Award”
July 2004 * Business Week
“The 30th Caddy Awards”
November 2004 * Detroit Creative Director’s Council
For the TV spots called “Soap, ” “Bruise,” and “Car Carrier.” For the print ads called “2004 SSR Catalog” and “Ice Cream Cone.” And for the Sales Promotion called “Chevy SSR Signature Series Scrapbook”
THE POPULAR VOTE
•Each SSR in the car show will be assigned an ID number during registration.
•Anyone in attendance at today’s homecoming is invited to cast a vote for your favorite SSR at the ballot box located under the American Revolution Arch in the car show area.
•All voters will receive a raffle ticket and be automatically entered to win a prize!
•Raffle winners will be announced during lunch.
•The Car Show winners will be announced and awarded at the Closing Ceremony.
•1st, 2nd and 3rd Place Award Packages.
•Lowest VIN number Award Package.
•Farthest Distance Traveled Award Package.
“The [SSR is] very high profile. My bet is anyone owning an SSR will feel just as special and high-profile.” The Washington Times, Jan ‘03
SPECIAL THANKS TO OUR SPONSORS FOR THE WONDERFUL PRIZE DONATIONS:
•BOSE -Grand Prize BOSE Wave Radio
•Chevrolet -Woodward Dream Cruise Parking
-Commemorative Gift bag FULL of Goodies
-All Raffle Prizes
TODAY’S COOK-OUT BROUGHT
TO YOU BY CANTEEN SERVICES!
•Located on the lawn in front of the Craft Centre
•The Menu – Hot Dog, Chips, Cookie and Drink
•Free to all 2005 SSR Homecoming participants and LCC Employees
A BIG "THANK YOU" to Bob Walczyk, Marketing & Product Manager, Chevrolet SSR & Chevrolet along with ALL the Lansing Craft Centre employees and their vendors who made this possible.
:flag
