I was reading some of the newer threads about why the SSR was not more in demand etc. and Chevy"s lack of marketing. I am really surprised that most of the advertisements in the last couple of years (most = commercial air time) had the top up?? The retractable top has got to be one of the best things about our vehicle. I am AMAZED that when people look or ask me about mine that they have no clue it is a convertible. Chevy missed the market in not making the general public more aware of the retractable top in more of their commercial air time in my opinion. Most people that I talk to say "is that the yellow vevicle that spun around backwards on the Chevy car carrier on tv"? Top should have been down! People remember that ad.