Life Size Billboard?
Has anybody come across a life size Yellow SSR billboard? A press release from GM metions them. If so - photos posted here would be nice... GM's new theme - an American Revolution!!!
"So on New Year's Eve, Chevrolet will introduce a multimillion-dollar campaign, with the tagline "An American Revolution," that intends to make the vehicles the stars.
The company will introduce "Car Carrier" - an ad directed by the feature film director Michael Bay ("Bad Boys II," "Pearl Harbor," "Armageddon") - as the sole advertiser on "Dick Clark's Primetime New Year's Rockin' Eve" with six 60-second spots. The newlyweds, Jessica Simpson and Nicholas Lachey, hosts of the Los Angeles portion of the show, will arrive in an SSR, Chevrolet's new pickup roadster. In addition, five 60-second spots will be shown during MTV's "New Year's Eve Pajama Party," and there will be spots on the David Letterman and Jay Leno late-night talk shows, along with two electronic billboard ads in Times Square.
Beginning today, the outdoor board campaign begins in 34 major markets on about 250 boards across the country featuring a yellow SSR.
The "Car Carrier" ad, which was unveiled yesterday, will run exclusively until Jan. 12, when individual vehicle spots will begin. The spot will also run nationwide in movie theaters beginning Jan. 1 and will appear for that day only on Yahoo.