INFO from Bob Walczyk yesterday in my email. :thumbs
Sept. 21, 2005
QUALITY
5 GM VEHICLES TOP THEIR SEGMENT IN J.D. POWER APEAL STUDY . . . The J.D. Power and Associates 2005 Automotive Performance, Execution and Layout (APEAL) Study was released today – and shows that GM is making steady progress in its quest to achieve quality leadership. The study, now in its 10th year, measures owners’ delight with the design, content, layout and performance of their new vehicles. Five GM vehicles were the highest ranked in their respective categories, up from four last year. These are: Pontiac G6 (Entry Midsize Car), Chevrolet Corvette (Premium Sports Car), Cadillac Escalade EXT (Light-Duty Fullsize Pickup), GMC Sierra HD (Heavy Duty Fullsize Pickup) and Chevrolet Express (Fullsize Van).
GM also had nine other vehicles that were ranked among the top three in their segment, up from seven last year. Vehicles ranking second or third in their segment were: Pontiac’s Grand Am, GTO and Aztek; GMC’s Yukon and Savana; Cadillac’s Escalade and Escalade ESV; the Chevy SSR and the HUMMER H2 SUT. Results like these are important to GM as it works to achieve industry leadership in all aspects of quality: initial quality, long-term quality and perceptual quality.
“While the results are good and indicate that our vehicles are striking a chord with our customers, leading in quality means leadership in initial, long-term and perceptual quality,” said Annette Clayton, vice president of quality for GM North America. “No doubt we’re making progress, but there is still much work to be done to get results like this more consistently.
OTHER STUDIES & RESOURCES HIGHLIGHTING GM QUALITY . . . The APEAL Study results come on the heels of the J.D. Power and Associates 2005 Vehicle Dependability Study, which showed that GM had eight vehicles that ranked at the top of their segment in vehicle dependability, more than any other manufacturer. To learn more about how GM fared in the VDS and other recent J.D. Power studies, including the J.D. Power and Associates 2005 Initial Quality Study and the 2005 Customer Service Index Study, visit the “Only GM” website at http://www.onlyGM.com. The site houses the recent J.D. Power and Associates Special Report on GM and other important quality information about GM vehicles.
ABOUT THE STUDY . . . The 2005 APEAL Study is based on responses from more than 115,000 new-vehicle owners who were surveyed during the first 90 days of ownership. Eight categories of vehicle performance and design were measured to assess buyer satisfaction, including: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior. The 2005 study included more than 50 all-new or redesigned models in 2005, up from 43 in 2004.
INDUSTRY OVERVIEW . . . New-vehicle buyers are increasingly attracted to models that offer high levels of comfort and convenience, according to the 2005 APEAL Study. Overall industry APEAL has increased annually for the past nine years, in part due to the continual introduction of a large number of all-new and redesigned models, which tend to garner higher APEAL scores. While styling and exterior design continue to be most important to buyers, features dealing with the vehicle’s interior, such as seats and comfort/convenience, have increased in importance over the past five years.
FOR MORE INFORMATION ON APEAL STUDY . . . To view the J.D. Power release on the 2005 APEAL Study, visit http://www.jdpa.com and click on “Corporate Site.”
Sept. 21, 2005
QUALITY
5 GM VEHICLES TOP THEIR SEGMENT IN J.D. POWER APEAL STUDY . . . The J.D. Power and Associates 2005 Automotive Performance, Execution and Layout (APEAL) Study was released today – and shows that GM is making steady progress in its quest to achieve quality leadership. The study, now in its 10th year, measures owners’ delight with the design, content, layout and performance of their new vehicles. Five GM vehicles were the highest ranked in their respective categories, up from four last year. These are: Pontiac G6 (Entry Midsize Car), Chevrolet Corvette (Premium Sports Car), Cadillac Escalade EXT (Light-Duty Fullsize Pickup), GMC Sierra HD (Heavy Duty Fullsize Pickup) and Chevrolet Express (Fullsize Van).
GM also had nine other vehicles that were ranked among the top three in their segment, up from seven last year. Vehicles ranking second or third in their segment were: Pontiac’s Grand Am, GTO and Aztek; GMC’s Yukon and Savana; Cadillac’s Escalade and Escalade ESV; the Chevy SSR and the HUMMER H2 SUT. Results like these are important to GM as it works to achieve industry leadership in all aspects of quality: initial quality, long-term quality and perceptual quality.
“While the results are good and indicate that our vehicles are striking a chord with our customers, leading in quality means leadership in initial, long-term and perceptual quality,” said Annette Clayton, vice president of quality for GM North America. “No doubt we’re making progress, but there is still much work to be done to get results like this more consistently.
OTHER STUDIES & RESOURCES HIGHLIGHTING GM QUALITY . . . The APEAL Study results come on the heels of the J.D. Power and Associates 2005 Vehicle Dependability Study, which showed that GM had eight vehicles that ranked at the top of their segment in vehicle dependability, more than any other manufacturer. To learn more about how GM fared in the VDS and other recent J.D. Power studies, including the J.D. Power and Associates 2005 Initial Quality Study and the 2005 Customer Service Index Study, visit the “Only GM” website at http://www.onlyGM.com. The site houses the recent J.D. Power and Associates Special Report on GM and other important quality information about GM vehicles.
ABOUT THE STUDY . . . The 2005 APEAL Study is based on responses from more than 115,000 new-vehicle owners who were surveyed during the first 90 days of ownership. Eight categories of vehicle performance and design were measured to assess buyer satisfaction, including: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior. The 2005 study included more than 50 all-new or redesigned models in 2005, up from 43 in 2004.
INDUSTRY OVERVIEW . . . New-vehicle buyers are increasingly attracted to models that offer high levels of comfort and convenience, according to the 2005 APEAL Study. Overall industry APEAL has increased annually for the past nine years, in part due to the continual introduction of a large number of all-new and redesigned models, which tend to garner higher APEAL scores. While styling and exterior design continue to be most important to buyers, features dealing with the vehicle’s interior, such as seats and comfort/convenience, have increased in importance over the past five years.
FOR MORE INFORMATION ON APEAL STUDY . . . To view the J.D. Power release on the 2005 APEAL Study, visit http://www.jdpa.com and click on “Corporate Site.”
