Chevy SSR Forum banner
  •  2022 Ride of the Year

    Hey there Guest! Check out the current Ride of the Month contest.

    View and vote on the submissions from the community fanatics vying for the coveted ROTM award!

  • Hey there Guest! Did you know an International Rally is coming up in September? Check out the International Rally Information here. We hope to see you there!

SSR Owner Loyalty Program?

2949 Views 22 Replies 15 Participants Last post by  Sam Fowler
This was something I posted on another thread, but I decided to make it a thread instead.
What do the rest of you think? :confused

The SSR will be like the Cadillac Allante built from 1987-1993. Cadillac waited until it's last year to put the "Northstar" engine in the car, and offer more colors.
Those $60,000.00 cars tanked pretty quickly, but the 1993 has hovered around the $25,000.00 range for the past 12 years or so.
Chevrolet needs to do something in the way of owner loyalty, the way Cadillac did back in 1990, or 91. I was working at Roger Meier Cadillac in Dallas, and we sold more Allante's than anyone in the world.
I can't remember exactly what it was, but sales were slow, and Cadillac offered current Allante owners a chance to get into a new one for as little as $4,000.00.
It was just CRAZY, and when we called people they couldn't believe it, until they drove off the lot in their new cars!
The trade ins sold for a LOT less than Cadillac gave for them, but they paid the money anyway.
Cadillac wanted to keep the Allante alive, and show good sales numbers to raise the "prestige" of the rest of the line.
"HINT HINT" Maybe Chevrolet should make some kind of an offer for 03 and 04 SSR owners to "step up" into a 2005? They can keep the plants open, and keep cranking them out, and keep people working.
Anyone out there from Chevrolet listening?.............................................
..................................................................................(Crikets chirping). :yawn
1 - 1 of 23 Posts
Watch six you hit the nail on the head. I've been a Gen Mgr of a Chevrolet Dealership for 20 years and we have the worst marketing team in the world, with the worst production schedulers also. They always use a vehicle that we can't get in the advertisements, and will not get production up on what is selling the best. IE every Cobalt comercial is af the SS, low production- I have sold 4 times more Equinox's than I have gotten from Chevrolet bought the rest from other dealers. We cant get the Duramax's we need but Ford and Dodge will have a lot full of diesels when a customer steps on thier lot. They can make my Blood Boil! :mad
1 - 1 of 23 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.