Hey dougnc, Not all people who go to the Chevy dealer drink beer!!!! Maybe in NC, but I'm from Maryland and yes I drink wine... From California, from anywhere that makes a good wine. I love the SSR and wouldn't give another truck at the Chevy dealership another glance.... Don't put all Chevy lovers into the catagory of beer drinkers that think the SSR is too pricey!!!!! As far as the chrome goes, the more the better!!!! That's not called PIMPING .... I think it's called good taste...